The Innovation Aspects of Development of the Confectionery Market of Ukraine

Yermak, Svitlana and Єрмак, Світлана Олександрівна and Plotnitskaya, Veronika and Плотницька, Вероніка Валерївна (2016) The Innovation Aspects of Development of the Confectionery Market of Ukraine. БІЗНЕС ІНФОРМ, 1 (11). pp. 398-403. ISSN 2222-4459

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Abstract

The study is aimed at analyzing the status and trends of Ukrainian confectionery industry sector, identifying problems and searching for solutions in the context of innovation development. The rating of TOP-100 of the world's largest producers of confectionery products has been considered, a comparative analysis for the 2014-2015 timeframe has been carried out. Both structure and the present status of the confectionery market of Ukraine have been examined. The main problems of Ukrainian confectionery industry sector have been identified as dependent on the complicated political situation in the country and the economic difficulties, which conditionally were divided into four groups: financial problems; decline in the purchasing power of population; problems related to the internal policy of the State; problems associated with markets. As ways to solve the outlined problems can be considered modernization of production, use of innovative technologies, installation of modern production lines, improving the technological effectiveness and knowledge-intensity of production subject to improvement of legislative framework of Ukraine, orientation to the European market and the product delivery optimization bypassing Russia

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