CORPORATE CULTURE AS AN INSTRUMENT OF BEHAVIOR MANAGEMENT PERSONNEL OF THE ENTERPRISES OF HOTEL AND RESTAURANT BUSINESS

Gakova, Mira and Гакова, Міра Володимирівна and Гакова, Мира Владимировна (2015) CORPORATE CULTURE AS AN INSTRUMENT OF BEHAVIOR MANAGEMENT PERSONNEL OF THE ENTERPRISES OF HOTEL AND RESTAURANT BUSINESS. Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство, 1 (3). pp. 61-65. ISSN 2413-3960

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Abstract

Corporate culture is a term that recurs frequently in the literature and rhetoric dealing with management. The wide usage of the term assumes that it is well defined and understood by all, yet this is not the case. This literature review was conducted in an effort to develop a clear and concise definition of the concept of “culture” in various science literatures. Definite traits of modern reality cause the need of new approaches to human resource management in the hotel and restaurant business. Many researchers and practitioners admit that management via corporate culture is the most important approach nowadays. The distinction between corporate culture and other instruments of human resource management in hospitality industry are is considered. Corporate culture is a powerful tool for achieving long-term strategic objectives and one of the competitive advantages of the business hotel and restaurant business

Item Type: Article
Uncontrolled Keywords: corporate culture, instrument of human resource management,service standards, values, norms, service, behavior
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Management and Administration > Department of Marketing and Management
Depositing User: Адміністратор репозиторію
Date Deposited: 16 Oct 2018 09:15
Last Modified: 16 Oct 2018 09:15
URI: http://elibrary.donnuet.edu.ua/id/eprint/941

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