Barabanova, Valentina and Барабанова, Валентина Віталіївна and Барабанова, Валентина Витальевна and Bogatireva, Galina and Богатирьова, Галина Андріївна and Богатырева, Галина Андреевна (2018) The impact of social marketing on consumer behavior of travel services. International Journal of Innovative Technologies in Economy (3(15)). pp. 39-42. ISSN 2412-8368
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Abstract
The article examines the peculiarities of social marketing instrumentality influence of on the tourist services consumer’s behavior. Social marketing is considered as an effective management instrumentality that can change consumer’s behavior about the inclusively content of their own leisure, the choice of tourist product, stimulating demand through the support and expansion of relationships with consumers. Authors prove the effectiveness of the managerial role of social marketing through a combination of marketing instrumentality influence of on the tourist services consumer’s behavior and the formation of a tour product demand by means of communications under developing structural and functional model of travel services consumer’s behavior
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | social marketing, tourist services consumer, purchasing behavior, structural and functional model |
| Subjects: | Research materials > Journal articles Research materials > Journal articles > Management and Administration |
| Divisions: | Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration |
| Depositing User: | Адміністратор репозиторію |
| Date Deposited: | 05 Oct 2018 10:58 |
| Last Modified: | 18 Jul 2019 08:20 |
| URI: | http://elibrary.donnuet.edu.ua/id/eprint/872 |
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