Commercialization of e-sports in Ukraine

Lokhman, Natalіa and Лохман, Наталя Володимирівна and Лохман, Наталья Владимировна and Lokhman, Mykhayl and Лохман, Михайло Олександрович and Лохман, Михаил Александрвич (2021) Commercialization of e-sports in Ukraine. Менеджер (2). ISSN 2307-2105

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Abstract

The content of e-sports commercialization is organized, which includes vectors of commercialization, subjects of commercialization, platforms of commercialization, tools of commercialization, results of commercialization. All these elements are interconnected and aimed at obtaining a commercial result. Based on the study of e-sports content, its development prospects in Ukraine are determined, namely: providing investment opportunities for Ukrainian investors, organizing successful sports e-sports teams, organizing large-scale international e-sports tournaments, e-sports betting, e-schools and e-clubs. The study found that at this stage of commercialization of e-sports there are processes that are important in terms of organization of this area, ie, these processes are a necessary condition for the development of other commercial processes, and there are processes that form the infrastructure of this industry. other commercial processes. To understand the characteristics of the processes of commercialization from the standpoint of determining their place in the construction of this area, a map of the need and sufficiency of the processes of commercialization of e-sports in Ukraine.

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