Vodianyk, Maryna and Водяник, Марина Олександрівна (2015) Formation and development of direct marketing in modern conditions of market economy. Вісник Хмельницького національного університету, 1 (6). pp. 103-107. ISSN 2226-9150
|
Text
Vodianyk_article_26_11_2015.pdf Download (228kB) | Preview |
Abstract
In article are analysed approaches to definition of direct marketing, is investigated statistics which characterize expenses of the budget of the companies on direct marketing. Features of use of direct marketing are defined. The received results are directed on increase of efficiency of use of marketing communications. Considering additional opportunities from use of modern technologies influence of a computerization and introduction of mobile communication on formation of modern marketing policy of the enterprise is certain.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | marketing communications, direct marketing, consumer, call-center, post messages, direkt-mai. |
| Subjects: | Research materials > Journal articles > Economics Research materials > Journal articles |
| Divisions: | Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration |
| Depositing User: | Адміністратор репозиторію |
| Date Deposited: | 29 Sep 2017 12:34 |
| Last Modified: | 29 Sep 2017 12:34 |
| URI: | http://elibrary.donnuet.edu.ua/id/eprint/229 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics