Vodianyk, Maryna and Водяник, Марина Олександрівна (2016) Current trends of development of advertising as basic instrument of marketing communications. Науковий вісник Міжнародного гуманітарного університету, 1 (22). pp. 61-65. ISSN 2413-2675
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Official URL: http://www.vestnik-econom.mgu.od.ua/journal/2016/2...
Abstract
In article investigated essence of a concept of advertising as basic instrument of marketing communications is outlined, it is researched its characteristic features, idea of a condition and the prospects of development of modern advertising in Ukraine and the world is created.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | advertising, advertising budget, online advertising, Out-of-Home media, mobile advertising, media market, innovative advertising technologies, the integrated marketing communications. |
| Subjects: | Research materials > Journal articles > Economics Research materials > Journal articles |
| Divisions: | Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration |
| Depositing User: | Адміністратор репозиторію |
| Date Deposited: | 29 Sep 2017 12:29 |
| Last Modified: | 29 Sep 2017 12:29 |
| URI: | http://elibrary.donnuet.edu.ua/id/eprint/228 |
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