Current trends of development of advertising as basic instrument of marketing communications

Vodianyk, Maryna and Водяник, Марина Олександрівна (2016) Current trends of development of advertising as basic instrument of marketing communications. Науковий вісник Міжнародного гуманітарного університету, 1 (22). pp. 61-65. ISSN 2413-2675

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Abstract

In article investigated essence of a concept of advertising as basic instrument of marketing communications is outlined, it is researched its characteristic features, idea of a condition and the prospects of development of modern advertising in Ukraine and the world is created.

Item Type: Article
Uncontrolled Keywords: advertising, advertising budget, online advertising, Out-of-Home media, mobile advertising, media market, innovative advertising technologies, the integrated marketing communications.
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration
Depositing User: Адміністратор репозиторію
Date Deposited: 29 Sep 2017 12:29
Last Modified: 29 Sep 2017 12:29
URI: http://elibrary.donnuet.edu.ua/id/eprint/228

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