Direct marketing as a way of individualization of sales

Malovychko, Svitlana and Маловичко, Світлана Вікторівна and Vodianyk, Maryna and Водяник, Марина Олександрівна (2016) Direct marketing as a way of individualization of sales. Науковий вісник Ужгородського національного університету, 2 (7). pp. 85-89. ISSN 2413-3960

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Abstract

In article modern questions of development of the theory of direct marketing as modern instrument of marketing influence on the consumer reveal. World tendencies of development of direct sales, annual sales volumes, growth rates are analyzed. The question of differentiation of concepts of direct marketing and direct sale is considered. The formulated recommendations concerning preservation of the leading positions of the company in the market.

Item Type: Article
Uncontrolled Keywords: marketing communications, direct marketing, direct sale, commodity, consumer.
Subjects: Research materials > Journal articles
Research materials > Journal articles > International Economic Relations
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration
Depositing User: Адміністратор репозиторію
Date Deposited: 28 Sep 2017 12:40
Last Modified: 28 Sep 2017 12:40
URI: http://elibrary.donnuet.edu.ua/id/eprint/206

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