Orientation of activity of the complex of merchandising in the system of marketing management

Dankeieva, Oksana and Данкеєва, Оксана Миколаївна and Данкеева, Оксана Николаевна (2017) Orientation of activity of the complex of merchandising in the system of marketing management. Економічний вісник Запорізької державної інженерної академії (6(12)). pp. 73-78. ISSN 2312-9395

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Abstract

In article the main orientations of the purposes of merchandising at retail trade enterprise are generalized. Need in defined strategic orientation of merchandising in the system of marketing management of retail trade enterprise is proved. The system of tactical targets of merchandising is developed, the main methods of performance of strategy are defined and the effect of application of receptions is given.

Item Type: Article
Uncontrolled Keywords: marketing management, merchandising complex, retail trade enterprise, strategic orientation, consumers, purposes
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Economics and International Economic Relations
Depositing User: Адміністратор репозиторію
Date Deposited: 17 Apr 2020 10:29
Last Modified: 17 Apr 2020 10:29
URI: http://elibrary.donnuet.edu.ua/id/eprint/1877

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