Imperatives of Ukraine tourism services market sustainable development strategy implementation

Gorina, Ganna and Горіна, Ганна Олександрівна and Горина, Анна Александровна (2019) Imperatives of Ukraine tourism services market sustainable development strategy implementation. Вісник Донецького університету економіки і торгівлі імені Михайла Туган-Барановського (2 (71)). pp. 75-83. ISSN 2079-4819

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Abstract

The basic principles of implementing the strategy of sustainable development of the tourist services market of Ukraine are proposed. The key tasks of implementing the tourism services market sustainable development strategy of Ukraine are justified, namely: restoration of the least capital-intensive types of tourism activities and investment in related industries; modernization of the existing and development of new tourism infrastructure; market promotion of fundamentally new unique products; activation of tourism services regional markets in Ukraine and promotion of new tourism products. The main directions of the implementation of the tourism services market sustainable development strategy (legal, economic, social and technical) are formed. Threats of the implementation of the proposed strategy are identified, among which: low level of intersectoral coordination; low level of informatization of the tourist services market and its information interaction with other sectors of economy; lag in the implementation of state and industry programs). It is proposed to reorganize the Department of Tourism and Resorts, its existing and proposed organizational structures are characterized, and improved functional responsibilities of the elements of the updated structure are proposed. The key functions of the Department of Tourism and Resorts in the implementation of the tourism services market sustainable development strategy of Ukraine are identified.

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