Information and analysis of modeling of innovative potential development of tourist enterprises

Lokhman, Natalya and Лохман, Наталя Володимирівна (2019) Information and analysis of modeling of innovative potential development of tourist enterprises. Вісник Донецького університету економіки і торгівлі імені Михайла Туган-Барановського (1 (70)). pp. 47-57. ISSN 2079-4819

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Abstract

The intensity of the development of innovation potential can be assessed by many types of indicators. To study the innovation potential of tourism enterprises, indicators were selected: the level of development of financial resources, the level of development of material and technical resources, the level of development of human resources, the level of development of information resources. These indicators are calculated as indices of growth rates of cost-effectiveness, profitability, resource endowment, updates of individual resource components, these indicators are calculated as an integral indicator using the average geometric value. A SWOT analysis of the proposed mechanism of information and analytical support for modeling the development of the innovation potential of tourism enterprises has been carried out, its strengths and weaknesses, threats and opportunities have been evaluated.

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