Marketing aspects of developing tourism services market in Ukraine

Barabanova, Valentina and Барабанова, Валентина Віталіївна and Барабанова, Валентина Витальевна and Bogatireva, Galina and Богатирьова, Галина Андріївна and Богатирева, Галина Андреевна and Pryimak, Nataliy and Приймак, Наталія Сергіївна and Приймак, Наталья Сергеевна (2018) Marketing aspects of developing tourism services market in Ukraine. Науковий вісник Полісся (2 (1)). pp. 221-229. ISSN ISSN 2410-9576 (Print) ISSN 2412-2394 (Online)

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Abstract

The article analyzes the state of the tourism services market in Ukraine in the light of the latest realities. Structural functional model of the system of marketing approaches and operative model of management of the process of realization of marketing approaches to the market of tourism services have been developed. The article is aimed at developing innovative methods of managing the process of implementing marketing approaches to the market of tourism services in Ukraine. At the present stage, the issues of finding and implementing modern mechanisms for the formation and management of demand for a tourism product remain unsolved

Item Type: Article
Uncontrolled Keywords: еuropean integration, system approach, market of tourism services, structural-functional model, marketing technologies, marketing communications
Subjects: Research materials > Journal articles
Research materials > Journal articles > Management and Administration
Research materials > Journal articles > Tourism
Divisions: Educational and Scientific Institute of Management and Administration > Department of Marketing and Management
Depositing User: Адміністратор репозиторію
Date Deposited: 05 Oct 2018 11:10
Last Modified: 05 Oct 2018 11:10
URI: http://elibrary.donnuet.edu.ua/id/eprint/875

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