Barabanova, Valentina and Барабанова, Валентина Віталіївна and Барабанова, Валентина Витальевна and Bogatireva, Galina and Богатирьова, Галина Андріївна and Богатырева, Галина Андреевна and Pryimak, Nataliy and Приймак, Наталія Сергіївна and Приймак, Наталия Сергеевна (2018) Marketing aspects of developing tourism services market in Ukraine. Науковий вісник Полісся (2 (1)). pp. 221-229. ISSN ISSN 2410-9576 (Print) ISSN 2412-2394 (Online)
|
Text
Barabanova _article_10_06_2018.pdf Download (562kB) | Preview |
Abstract
The article analyzes the state of the tourism services market in Ukraine in the light of the latest realities. Structural functional model of the system of marketing approaches and operative model of management of the process of realization of marketing approaches to the market of tourism services have been developed. The article is aimed at developing innovative methods of managing the process of implementing marketing approaches to the market of tourism services in Ukraine. At the present stage, the issues of finding and implementing modern mechanisms for the formation and management of demand for a tourism product remain unsolved
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | еuropean integration, system approach, market of tourism services, structural-functional model, marketing technologies, marketing communications |
| Subjects: | Research materials > Journal articles Research materials > Journal articles > Management and Administration Research materials > Journal articles > Tourism |
| Divisions: | Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration |
| Depositing User: | Адміністратор репозиторію |
| Date Deposited: | 05 Oct 2018 11:10 |
| Last Modified: | 06 Aug 2019 06:46 |
| URI: | http://elibrary.donnuet.edu.ua/id/eprint/875 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics