Тhe impact of technological macro environment factor on marketing strategies of enterprises in the global market

Karabaza, Irina and Карабаза, Ірина Анатоліївна and Карабаза, Ирина Анатольевна (2017) Тhe impact of technological macro environment factor on marketing strategies of enterprises in the global market. Вісник Донецького національного університету економіки і торгівлі імені Михайла Туган-Барановського (1(66)). pp. 161-166. ISSN 2079-4819

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Abstract

The results of the study found that the analysis of the level of technology development in foreign countries` new markets will enable marketers to predict product life cycle and duration of its separate stages, suggest ways of improving the product to prevent losing revenue and market share because of its aging, predict the rate of new competitors appearance and reducing of product`s value for consumers and its cost, predict the time to market for new product or to expand the range. The practical significance of the results is the possibility of their use in developing of marketing strategies of enterprises in different segments of the global market.

Item Type: Article
Uncontrolled Keywords: marketing strategy, technological progress, technological environment of marketing, global market, macro environment factors
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Depositing User: Адміністратор репозиторію
Date Deposited: 05 Oct 2018 08:37
Last Modified: 24 Jul 2019 10:50
URI: http://elibrary.donnuet.edu.ua/id/eprint/854

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