Benchmarking analysis of international marketing strategies of retailers entering foreign markets

Karabaza, Irina and Карабаза, Ірина Анатоліївна and Карабаза, Ирина Анатольевна (2016) Benchmarking analysis of international marketing strategies of retailers entering foreign markets. АКТУАЛЬНІ ПРОБЛЕМИ ЕКОНОМІКИ/ SciVerse Scopus (2(176)). pp. 41-50. ISSN 1993-6788

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Abstract

The article identifies the need to implement a creative marketing strategy by Ukrainian retailers while entering foreign markets. The comparison of American and European retail leaders’strategies is conducted. Directions for marketing strategy performance improvement are developed for Ukrainian retail business in the context of their foreign market entry

Item Type: Article
Uncontrolled Keywords: international marketing strategy; retail trade; foreign markets; private brands; retailer
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Management and Administration > Department of Marketing and Management
Depositing User: Адміністратор репозиторію
Date Deposited: 05 Oct 2018 08:12
Last Modified: 05 Oct 2018 08:12
URI: http://elibrary.donnuet.edu.ua/id/eprint/849

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