Cluster analysis of the Ukraine tourist services regional markets

Gorina, Ganna and Горіна, Ганна Олександрівна and Горина, Анна Александровна (2017) Cluster analysis of the Ukraine tourist services regional markets. Вісник ДонНУЕТ, серія "Економічні науки" (1(66)). pp. 70-77. ISSN 2079-4819

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Abstract

The objective of the article is to conduct a cluster analysis of regional tour¬ism services markets. Theoretical and methodological basis of the study are the provisions of the economic theory, macro- and microeconomics, management theory. To achieve the research goal, the following methods are used: system and complex analysis, analytical and compara¬tive methods, economic-mathematical methods, methods of cluster analysis, graphical and tabular methods. The dynamics of the number of the Ukraine integrated tourist product pro¬ducers and distributors by the regional location are studied. The analysis of the number of tourists served by tour operators and travel agents on the regions of Ukraine is carried out. Cluster analysis of the tourism services national market on the basis of regional markets grouping on indicators of tourism activity subjects functioning is carried out. The optimal composition of clusters of regional tourism services markets is determined, which is neces¬sary for more detailed and fundamental analysis of the market, as well as the development of local concepts and development strategies

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