The role of marketing in the innovation activity of the enterprise

Kolodyazna, Irina and Колодяжна, Ірина Вікторівна (2018) The role of marketing in the innovation activity of the enterprise. матеріали ІІ міжнародної науково-практичної інтернет-конференції «Стійкий розвиток національної економіки: актуальні проблеми та механізми забезпечення». 324 -329.

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Abstract

The article presents the role of marketing in the innovation activity of the enterprise, discloses marketing strategies taking into account market requirements and the ability of the enterprise to compete on it

Item Type: Article
Uncontrolled Keywords: marketing, innovative activity, market
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Business and Hospitality > Department of Economics and Business
Depositing User: Адміністратор репозиторію
Date Deposited: 24 Jul 2018 07:55
Last Modified: 24 Jul 2018 07:55
URI: http://elibrary.donnuet.edu.ua/id/eprint/632

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