Monitoring of the implementation of the innovation potential of the tourist sphere of Ukraine

Lokhman, Natalya and Лохман, Наталя Володимирівна and Лохман, Наталья Владимировна and Kornilova, Olena and Корнілова, Олена Владиславівна and Корнилова, Елена Владиславовна and Gryshchuk, Oksana and Грищук, Оксана Анатоліївна and Грищук, Оксана Анатольевна and Omelchenko, Julia Vladlenivna and Омельченко, Юлія Владленівна and Омельченко, Юлия Владленовна (2022) Monitoring of the implementation of the innovation potential of the tourist sphere of Ukraine. Ефективна економіка (2). ISSN 2307-2105

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Abstract

An algorithm for monitoring the development of the innovative potential of the tourism sphere has been developed, which covers the following areas: characteristics of the conversion of the innovative potential into an innovative tourist product; study of peculiarities and problems of the tourism sphere, analysis of the dependence of income from the provision of tourist services in Ukraine on the factors of development of innovative potential. It was established that as a result of the conversion of innovative potential into an innovative tourist product, an innovative product (service) is produced and implemented in the tourism and hospitality market. The peculiarities of the tourism sphere are defined, which are considered depending on the peculiarities of: the tourist market, types of innovations, tourist product, consumers of the tourist product, investment in innovations in the tourism sphere. The main problems of innovation in tourism as a field of business, which relate to national tourism policy, the tourism market, demand for tourist services, tourism enterprises and enterprises of the hospitality industry, investments in innovation, are considered. Correlation fields of the dependence of the development of the tourism sector in Ukraine on the factors of the development of innovative potential have been constructed.

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