Karabaza, Irina and Карабаза, Ірина Анатоліївна (2016) Benchmarking analysis of international marketing strategies of retailers entering foreign markets. Актуальні проблеми економіки (2(176)). pp. 41-49. ISSN 1993-6788
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Official URL: http://eco-science.net/
Abstract
The article identifies the need to implement a creative marketing strategy by Ukrainian retailers while entering foreign markets. The comparison of American and European retail leaders’strategies is conducted. Directions for marketing strategy performance improvement are developed for Ukrainian retail business in the context of their foreign market entry.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | international marketing strategy; retail trade; foreign markets; private brands; retailer. |
| Subjects: | Research materials > Journal articles > Economics Research materials > Journal articles |
| Divisions: | Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration |
| Depositing User: | Адміністратор репозиторію |
| Date Deposited: | 29 Sep 2017 13:23 |
| Last Modified: | 29 Sep 2017 13:23 |
| URI: | http://elibrary.donnuet.edu.ua/id/eprint/234 |
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