Transformation of marketing concept under globalization

Karabaza, Irina and Карабаза, Ірина Анатоліївна (2017) Transformation of marketing concept under globalization. Економіка та суспільство (10). pp. 79-82. ISSN 2313-2165

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Abstract

According to the research, the changing of marketing concept in the context of globalization has been considered. The marketing concept of sustainable development based on the assumption that companies have to meet the customers’ needs that exist nowadays without compromising the ability to meet the needs of future generations, has been substantiated. Thus, it has been found, that the marketing of sustainable development is the activity of the company aimed to fully meet the needs of consumers, manufacturers and society with the active support of the state. The role of the state is to ensure the balance of interests between civil society and business in terms of marketing concept of sustainable development.

Item Type: Article
Uncontrolled Keywords: marketing, sustainable development, concept of marketing, environmental marketing, social and ethical marketing.
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Management and Administration > Department of Marketing and Management
Depositing User: Адміністратор репозиторію
Date Deposited: 29 Sep 2017 13:12
Last Modified: 29 Sep 2017 13:12
URI: http://elibrary.donnuet.edu.ua/id/eprint/233

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