Telemarketing as effective instrument of direct marketing

Vodianyk, Maryna and Водяник, Марина Олександрівна (2015) Telemarketing as effective instrument of direct marketing. Науковий вісник Херсонського державного університету, 2 (14). pp. 52-54. ISSN 2307-8030


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Article is devoted to research of theoretical approaches concerning formation of concept of telemarketing and prospects of its development in Ukraine. On the basis of the carried-out analysis definitely advantages of telemarketing; the concept telemarketing is specified; the analysed dynamics of development of telemarketing. The received results are directed on increase of efficiency of use of instruments of direct marketing.

Item Type: Article
Uncontrolled Keywords: direct marketing, consumer, telemarketing, marketing communications, autsortsingovy contact center.
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration
Depositing User: Адміністратор репозиторію
Date Deposited: 29 Sep 2017 12:39
Last Modified: 29 Sep 2017 12:39

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