Vodianyk, Maryna and Водяник, Марина Олександрівна (2015) Telemarketing as effective instrument of direct marketing. Науковий вісник Херсонського державного університету, 2 (14). pp. 52-54. ISSN 2307-8030
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Official URL: http://www.ej.kherson.ua/journal/economic_14/54.pd...
Abstract
Article is devoted to research of theoretical approaches concerning formation of concept of telemarketing and prospects of its development in Ukraine. On the basis of the carried-out analysis definitely advantages of telemarketing; the concept telemarketing is specified; the analysed dynamics of development of telemarketing. The received results are directed on increase of efficiency of use of instruments of direct marketing.
| Item Type: | Article |
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| Uncontrolled Keywords: | direct marketing, consumer, telemarketing, marketing communications, autsortsingovy contact center. |
| Subjects: | Research materials > Journal articles > Economics Research materials > Journal articles |
| Divisions: | Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration |
| Depositing User: | Адміністратор репозиторію |
| Date Deposited: | 29 Sep 2017 12:39 |
| Last Modified: | 29 Sep 2017 12:39 |
| URI: | http://elibrary.donnuet.edu.ua/id/eprint/230 |
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