Identification of consumer risks in the relationship marketing system

Bulhakova, Olena and Булгакова, Олена Валеріївна (2017) Identification of consumer risks in the relationship marketing system. Причорноморські економічні студії (17). pp. 95-99. ISSN 2524-0897


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The article considers approaches to the identification of consumer risks through the development and introduction of the system of relationship marketing and consequences for consumers. It is proposed to consider CRM system introduction as a perspective for reducing consumer risks.

Item Type: Article
Uncontrolled Keywords: risk, consumer risk, consequences of consumer risk, relations with consumers.
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration
Depositing User: Адміністратор репозиторію
Date Deposited: 29 Sep 2017 12:05
Last Modified: 29 Sep 2017 12:05

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