Price based management in the communicational policy of the trade mark

Yastremska, Natalia and Ястремська, Наталя Миколаївна (2016) Price based management in the communicational policy of the trade mark. Проблеми і перспективи економіки та управління (4 (8)). pp. 82-86. ISSN 2411-5215


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The article discusses the issue of pricing in the communications policy of the enterprise-producers subject to the end user and intermediary organizations through which a product passes on the way from producer to consumers. Special attention is paid to value for a complex identification of the brand of the goods. The place of pricing in the communication policy of the brand, with an algorithm deciding on the purchase of goods to potential consumers. Analyzes pricing methods, which vary in complexity and accuracy of the resulting data. The role of the pricing for building and promoting the sales managers. An algorithm for the pricing of brand product.

Item Type: Article
Uncontrolled Keywords: pricing, producers, intermediary link, distribution channel, brand.
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration
Depositing User: Адміністратор репозиторію
Date Deposited: 29 Sep 2017 06:46
Last Modified: 29 Sep 2017 06:46

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