Marketing researches

Barabanova, Valentina and Барабанова, Валентина Віталіївна and Барабанова, Валентина Витальевна (2020) Marketing researches. [Teaching Resource]

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Нав.посібник _Маркетин. дослідження_Барабанова .pdf

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Abstract

The textbook addresses issues related to the disclosure of the nature, classification and types of marketing research; research of marketing information, content of syndicated information, approaches to the organization, directions and structure of the process of marketing research; substantiation of data collection methods in marketing research; consideration of the methodology of market research; coverage of the stages of research of competition and competitors, consumer behavior; product competitiveness; consideration of software tools for solving marketing problems; preparation and presentation of the final research report. Designed for applicants for higher education, graduate students, teachers, specialists in marketing, management.

Item Type: Teaching Resource
Uncontrolled Keywords: Предмет дослідження маркетингових досліджень, маркетингове дослідження ринку, програма маркетингу, маркетингова діяльність, дослідження товару, потреби і попит споживачів, тактика маркетингу
Subjects: Educational learning materials > Study guides
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration
Depositing User: Адміністратор репозиторію
Date Deposited: 14 Dec 2020 13:16
Last Modified: 14 Dec 2020 13:16
URI: http://elibrary.donnuet.edu.ua/id/eprint/2115

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