Barabanova, Valentina and Барабанова, Валентина Віталіївна and Барабанова, Валентина Витальевна (2020) Marketing researches. [Teaching Resource]
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Нав.посібник _Маркетин. дослідження_Барабанова .pdf Download (3MB) | Preview |
Abstract
The textbook addresses issues related to the disclosure of the nature, classification and types of marketing research; research of marketing information, content of syndicated information, approaches to the organization, directions and structure of the process of marketing research; substantiation of data collection methods in marketing research; consideration of the methodology of market research; coverage of the stages of research of competition and competitors, consumer behavior; product competitiveness; consideration of software tools for solving marketing problems; preparation and presentation of the final research report. Designed for applicants for higher education, graduate students, teachers, specialists in marketing, management.
| Item Type: | Teaching Resource |
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| Uncontrolled Keywords: | Предмет дослідження маркетингових досліджень, маркетингове дослідження ринку, програма маркетингу, маркетингова діяльність, дослідження товару, потреби і попит споживачів, тактика маркетингу |
| Subjects: | Educational learning materials > Study guides |
| Divisions: | Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration |
| Depositing User: | Адміністратор репозиторію |
| Date Deposited: | 14 Dec 2020 13:16 |
| Last Modified: | 14 Dec 2020 13:16 |
| URI: | http://elibrary.donnuet.edu.ua/id/eprint/2115 |
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