Lateral marketing technologies in the tourist services regional market

Barabanova, Valentina and Барабанова, Валентина Віталіївна and Барабанова, Валентина Витальевна and Bohatyryova, Galina and Богатирьова, Галина Андріївна and Богатырева, Галина Андреевна (2020) Lateral marketing technologies in the tourist services regional market. Торгівля і ринок України (1 (47)). pp. 57-65. ISSN 2079-4762


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The authors examined the possibilities of lateral marketing tools as an innovative approach to the creation of new properties of goods and services in the tourism market; regional peculiarities of the introduction of lateral marketing technologies in the tourist services market are investigated.

Item Type: Article
Uncontrolled Keywords: tourist services market, innovative marketing, innovative approaches, marketing technologies, lateral marketing
Subjects: Research materials > Journal articles
Research materials > Journal articles > Management and Administration
Research materials > Journal articles > Tourism
Academic journals of DonNUET > Trade and Market of Ukraine
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration
Depositing User: Адміністратор репозиторію
Date Deposited: 22 Oct 2020 13:28
Last Modified: 22 Oct 2020 13:28

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