Transformation system of tourist services: the challenges of modernity

Barabanova, Valentina and Барабанова, Валентина Віталіївна and Барабанова, Валентина Витальевна and Malovychko, Svitlana and Маловичко, Світлана Вікторівна and Маловичко, Светлана Викторовна (2020) Transformation system of tourist services: the challenges of modernity. Вісник Донецького університету економіки і торгівлі імені Михайла Туган-Барановського (1 (72)). pp. 66-74. ISSN 2079-4819

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Abstract

In the article the authors consider the peculiarities of tourism safety in the global crisis and pandemic. An overview and assessment of threats and crises that have a negative impact on the security of the transformation system of tourism services are given. The authors of the article determine the relevance of this issue in ensuring the security of the tourism services system, which should be considered comprehensively and become a priority for the tourism industry in Ukraine. The paper proves the importance of the security component of tourism services, which puts first the safety of human life and health, and then the interests and needs of tourists, travel companies. According to the authors, the safety factors of tourism services have been expanded, supplemented by a new factor — the system of protection against pandemics at the global, national and local levels in the field of tourism. The authors have developed differentiation of features of crisis situations, systematized their classification of security threats to the system of tourist services, provided practical measures to resolve crisis situations that require constant monitoring and improvement. The proposed measures to ensure the safety of Ukrainian tourists will accelerate the process of resumption of tourism in Ukraine, draw the attention of experts and managers to this issue, contribute to the strategy of sustainable demand for travel within the country in case of a pandemic.

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