Application of the method of the analysis of hierarchies for the assessment of the entry of retail network into the new market in Ukraine

Dankeieva, Oksana and Данкеєва, Оксана Миколаївна (2017) Application of the method of the analysis of hierarchies for the assessment of the entry of retail network into the new market in Ukraine. Науковий вісник Херсонського державного університету, 1 (24). pp. 112-116. ISSN 2307-8030

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Abstract

Article is devoted to a research of practical aspects of application of a method of the analysis of hierarchies for an assessment of an entry of retail network into the new market opening new shops. The algorithm of the solution of the considered task is implemented by means of tools of the MS Excel software application. The assessment of limit relative priorities is calculated the decision on occurrence of retail network on the new market and the prospects of her further activity gives opportunities.

Item Type: Article
Uncontrolled Keywords: method of hierarchies, matrix of paired comparisons, assessment of an entry into the new market, global priorities of comparisons, retail network.
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration
Depositing User: Адміністратор репозиторію
Date Deposited: 28 Sep 2017 12:10
Last Modified: 28 Sep 2017 12:10
URI: http://elibrary.donnuet.edu.ua/id/eprint/203

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