Private labels merchandising elements usage pattern

Dankeieva, Oksana and Данкеєва, Оксана Миколаївна (2016) Private labels merchandising elements usage pattern. Науковий вісник міжнародного гуманітарного університету, 1 (19). pp. 61-65. ISSN 2413-2675


Download (368kB) | Preview


The author analyses the food retail chains private labels: their quantity, brands, share in stock turnover. The main purpose of PL merchandising application is defined. The specificity of private labels outlay for different forms of stores is analysed. Factors of private labels arrangements on the shelves for different forms of stores are investigated.

Item Type: Article
Uncontrolled Keywords: private labels, type of store, specificity of private labels outlay, retail chain, private labels merchandising.
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration
Depositing User: Адміністратор репозиторію
Date Deposited: 28 Sep 2017 11:34
Last Modified: 28 Sep 2017 11:34

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics