Strategy of search for a project idea

Shapovalova, Inessa and Шаповалова, Інесса Вадимівна and Шаповалова, Инесса Вадимовна and Ivanova, Світлана Анатоліївна and Іванова, Світлана Анатоліївна and Иванова, Светлана Анатольевна and Rybalko, Liudmyla and Рибалко, Людмила Павлівна and Рыбалко, Людмила Павловна and Krуlik, Ryszard and Кролік, Річард and Кролик, Ричард (2019) Strategy of search for a project idea. Zarządzanie innowacyjne w gospodarce i biznesie (1 (45)). pp. 13-22. ISSN 2391-5129

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Abstract

The modern world shows an increasing stream of changes. Every change brings a new share of uncertainty, emergence to the managerial decision. The manager should not only make decisions in such an unclear context but also generate a strategy for the development of new projects, products, services. One of the possible management tools is working with paradigms, which involves mental exercises aimed at understanding the processes of perception and their accounting when forming a strategy. Opportunities to go beyond paradigms are opened with changing the method of working with information and people. The emphasis shifts from the question “what to do” to the question “how to do”, which requires looking differently at the usual data, situations, processes. The article substantiates the thesis that the modern world sets up a need for a new methodology for organizing systemic activities, evaluating the processes and results of the activities. In fact, there is a need for a new tool providing a new vision of the situation, a tool for managing paradigms.

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