Military metaphor in Ukrainian marketing terminology

Shapran, Darya and Шапран, Дар’я Петрівна (2016) Military metaphor in Ukrainian marketing terminology. Молодий вчений: Науковий журнал (5 (32)). pp. 526-530. ISSN 2313-2167


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The article aims to identify cognitive-functional and pragmatic aspects of military metaphors in Ukrainian marketing terminology. Scientific approaches to the military metaphor studying in language in general and terminology in particular are generalized. Developing and mechanisms of creation of military metaphors as one of the active metaphorical models in marketing terminological system are clarified. Metaphor’s role in marketing scientific theory cognitive maps shaping is defined. Military metaphor pragmatic features in terminology are outlined.

Item Type: Article
Uncontrolled Keywords: cognitive linguistics, Ukrainian marketing terminology, conceptual metaphor, military metaphor.
Subjects: Research materials > Journal articles
Research materials > Journal articles > Humanities
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Foreign Philology, Ukrainian Studies and Social Law Disciplines
Depositing User: Адміністратор репозиторію
Date Deposited: 28 Sep 2017 06:09
Last Modified: 28 Sep 2017 06:09

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