The implementation of the value potential metaphors in the information society

Kobzar, Irina and Кобзар, Ірина Миколаївна and Shapran, Darya and Шапран, Дар’я Петрівна (2015) The implementation of the value potential metaphors in the information society. Молодий вчений: Науковий журнал (2 (17)). pp. 117-120. ISSN 2313-2167


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Theoretical issues of interaction axiological systems were investigated that provides a dynamic basis for the formation of social reality and metaphorical structures that are universal, not only the language, but also a cognitive phenomenon, a way of thinking and means of forming a picture of the world. The value of information is not formed in the process of preparing and publishing, and in the process of applying. Due to the existing metaphorical potential there are new opportunities for the formation of an adequate understanding of the subject of evaluation. So the metaphor is one of the most important ways to increase the informational value.

Item Type: Article
Uncontrolled Keywords: metaphor, values, information, positive and negative sides.
Subjects: Research materials > Journal articles
Research materials > Journal articles > Humanities
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Foreign Philology, Ukrainian Studies and Social Law Disciplines
Depositing User: Адміністратор репозиторію
Date Deposited: 28 Sep 2017 05:57
Last Modified: 28 Sep 2017 05:57

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