Сognitive structure of marketing term as the reflection of scientific knowledge dynamics

Shapran, Darya and Шапран, Дар’я Петрівна (2016) Сognitive structure of marketing term as the reflection of scientific knowledge dynamics. Молодий вчений: Науковий журнал, 3 (6 (33)). pp. 390-394. ISSN 2304-5809

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Abstract

The present article goes on the cycle of the author’s publications on the Ukrainian marketing terminology issues. One of the aspects of cognitive and discursive research of terminological lexis is stated using basic marketing concepts as an example (purchase and sale, goods, product, quality, exchange, utility); scientific evidences of the correlation between terminology development and dynamics of scientific (professional) knowledge, introduction of new scientific ideas and their dissemination, creation of new concepts are revealed and interpreted. The degree of compliance of linguistic representation of industry-specific term with the current state of cognitive information contained in it, the amount of which is changing with the development of relevant scientific paradigm, is studied.

Item Type: Article
Uncontrolled Keywords: cognitive terminology, Ukrainian marketing terminology, term, linguistic world image.
Subjects: Research materials > Journal articles
Research materials > Journal articles > Humanities
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Foreign Philology, Ukrainian Studies and Social Law Disciplines
Depositing User: Адміністратор репозиторію
Date Deposited: 27 Sep 2017 13:53
Last Modified: 27 Sep 2017 13:53
URI: http://elibrary.donnuet.edu.ua/id/eprint/190

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