Features of development and modern condition of retail trade of Ukraine

Dankeieva, Oksana and Данкеєва, Оксана Миколаївна and Данкеева, Оксана Николаевна (2019) Features of development and modern condition of retail trade of Ukraine. Проблеми системного підходу в економіці, 1 (6(74)). pp. 57-65. ISSN 2520-2200

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Abstract

The purpose of the article is to determine the prerequisites, to study the features of development and to analyze the current state of retail trade in Ukraine and its regions. Modern retail enterprises should be oriented towards quick adaptation to dynamic factors of the business environment, therefore, research into the development of retail trade and its current state are becoming important. It is noted that the modern development of retail trade in Ukraine and its regions was negatively affected by the economic and political crises of 2008 and 2013. This led to a significant decrease in a number of economic indicators and affected the country's retail industry. The main indicator of retail trade performance, which is the volume of retail trade turnover, is analyzed. This indicator is one of the main results of economic activity, both of a separate trading facility and of the entire industry. Thanks to the indicator of the volume of turnover, the social definition of the value and consumer value of a part of the social product, which is directed to the consumer industry, the formation of conditions for the sustainable economic growth of retail shopping facilities, and also necessary to meet the needs of consumers, is revealed. The dynamics of the retail turnover for the period 2012-2018 is given by the regions of Ukraine, as well as the growth rate of retail turnover in comparable prices. The dependence of the volume of retail trade on the economic and social development of the region, the population, its density, level of cash income, which, in turn, depends on the natural and resource potential, infrastructure, socio-cultural and economic capabilities of a particular region, is determined. The main stimulating and constraining factors of the studied indicators of the retail turnover are given. An analysis of the data of the retail trade turnover volume allowed us to conclude that for the study period the industry has a positive dynamics of changes and prospects for development. This confirms that retail trade is the most important link in the chain of movement of goods from production to final consumption. It is argued that retail trade occupies a leading place in the economic system of Ukraine and is an indicator of the welfare of the social sphere.

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