Behavior and necessities of consumers : separate aspects of theory

Dankeieva, Oksana and Данкеєва, Оксана Миколаївна and Данкеева, Оксана Николаевна (2015) Behavior and necessities of consumers : separate aspects of theory. Вісник Хмельницького національного університету, 1 (6). pp. 115-120. ISSN 2307-5740

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Based on the analysis of models and theories of consumer needs to identify a common approach to their understanding, identify current trends in the study of consumer behavior. Based on the analysis considered the model and the theory of consumer needs, which are used in the process of selling goods. Summarized and identified common features of the most common models and theories needs. The author 's definition of "consumer behavior". Classification values selection of goods on the theory of modern consumers Seth Newman-Gross supplemented by additional types: aesthetic, economic, environmental. Determining the needs of the consumers will understand the manufacturer, the mediator, the seller, how to operate in a challenging competitive environment.

Item Type: Article
Uncontrolled Keywords: consumer, consumer behavior, needs, the needs of the model, the theory of needs, product value
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Economics and International Economic Relations
Depositing User: Адміністратор репозиторію
Date Deposited: 17 Apr 2020 10:19
Last Modified: 17 Apr 2020 10:19

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