Critical review of scientific approaches to determining the economic essence of the enterprise potential and its crisis condition

Voloshyna, Svitlana and Волошина, Світлана Василівна and Волошина, Светлана Васильевна and Kostakova, Lina and Костакова, Ліна Дмитрівна and Костакова, Лина Дмитриевна (2019) Critical review of scientific approaches to determining the economic essence of the enterprise potential and its crisis condition. Торгівля і ринок України (2(46)). pp. 65-72. ISSN 2079-4762

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Abstract

The purpose of the article is to analyze the scientific views regarding the economic content of the enterprise potential and its crisis state. Methods During the preparation of the article, general scientific and special methods were used, which include such as: comparisons, analogies, scientific abstraction, grouping, systems, generalizations, scientific research, and the like. On the basis of a critical analysis of the economic content of the potential of an enterprise, the relevance of this definition among scientists, as well as the lack of consensus on its definition, is determined. The potential is investigated from the point of view of the totality of the resources and capabilities of the enterprise, the marketing (production) approach, and the effectiveness of achieving the goals. The shortcomings are revealed, which consist in the fact that the abilities of the socio-economic system to counteract crisis phenomena are not taken into account. Formed their own vision regarding such categories as “enterprise potential”, “crisis”, “crisis state of enterprise potential”, “survival potential”. The structure of the potential as a whole and the potential for survival were investigated. The interrelation between the anti-crisis potential, the rehabilitation potential and the survival potential has been established. The classification of possible sources of crisis in the mining and processing plants, the main phases of the crisis at the micro level and its types, as well as the dynamics of the development of the crisis in the enterprise are considered. The content of the concept of “crisis management” was further developed, which is considered as a system of continuous enterprise management at all stages of its life cycle. It is determined that the elemental composition of the survival potential covers the areas of activity of the enterprise, which play the leading role of ensuring the vital activity of the enterprise.

Item Type: Article
Uncontrolled Keywords: enterprise potential, structure, elemental composition, survival, crisis
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Academic journals of DonNUET > Trade and Market of Ukraine
Divisions: Academic journals of DonNUET > Trade and Market of Ukraine
Depositing User: Адміністратор репозиторію
Date Deposited: 17 Apr 2020 09:19
Last Modified: 17 Apr 2020 09:19
URI: http://elibrary.donnuet.edu.ua/id/eprint/1871

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