Ukrainian tourism market development strategy mechanism formation

Gorina, Ganna and Горіна, Ганна Олександрівна and Горина, Анна Александровна (2017) Ukrainian tourism market development strategy mechanism formation. Торгівля і ринок України (1 (41)). pp. 101-106. ISSN 2079-4762

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Abstract

The implementation mechanism of Ukrainian tourism market development strategy is proposed. The functional elements of the strategy implementation mechanism structure are defined, among them are: the principles of strategy implementation, functions and management methods. The resource provision of the strategy implementation mechanism is proposed, which consists of normative, legal, organizational, financial and scientific-methodological support. Procedural support for the implementation of the strategy which consists of the preceding levels of its implementation was set. The final element of the strategy implementation is the evaluation of the achieved targets and strategic priorities, taking into account the amendments and the implemented changes. The expected results of the mechanism implementation is to achieve the provision of permanent, sustainable development of the tourism market in conditions of instability and uncertainty.

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