Defining current approaches to managing innovative development of the enterprise

Khavrova, Kateryna and Хаврова, Катерина Сергіївна (2019) Defining current approaches to managing innovative development of the enterprise. Інтелект ХХІ (4). pp. 88-93. ISSN 2415-8801

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Abstract

The article deals with the management of innovative development of the enterprise. The essence of the concept of "innovative development" is revealed, which consists in the fact that innovative development ensures the continuous development of the enterprise as a whole. Moreover, it is a characteristic of a quality feature of the intellectualization of the enterprise and at the same time contributes to the sustainability of its development. The argument advanced follows from the problems of considering such concepts as “intellectualization of activity” and “sustainable development” of enterprises in the research of modern economists. Analysis of literary sources and our own research allowed us to identify five main stages (eras) in the management of innovative development, namely: the era of resource abundance; era of economic calculations; era of knowledge; era of digital economy; era of ideas. Naturally, such a consideration of approaches to managing innovative development is conditional, since in real life there is no clear distinction between eras and isolated cyclic processes. In fact, it is difficult to determine where each era begins and ends. Mostly the beginning of a new era is considered to be the moment when an increase or decrease in the intensity of the level of innovative development can be observed. Given the categorical analysis of the concepts of “innovation”, “innovative development” of the enterprise and the key stages (era) of managing the innovative development of the studied category, the main scientific approaches to determining its essence are identified, which include a systematic approach, a situational approach, a process approach, a methodological approach and, proposed by the author, a scientific and integrated approach. The essence of this approach lies in the fact that it is based on the assessment of the business environment to determine the vector of variations in the impact on innovative development depending on the position of the enterprise in the business environment, allows you to define a list of dynamic strategies for managing innovative development and offer recommendations on strategic vectors of enterprise development for by determining the impact of external and internal environment in the long term in the framework of each specific strategy.

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