The analysis of the dynamics of the marketing services market in terms of strategic management of crisis

Ivanova, Natalia and Іванова, Наталя Сергіївна (2016) The analysis of the dynamics of the marketing services market in terms of strategic management of crisis. Траєкторія науки, 2 (12). 6.1-6.7. ISSN 2413-9009

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Abstract

The aim of the study is to determine the basic modern marketing services according to the dynamics data of the media market of Ukraine. Thus, marketing services are considered as tools that provide crisis man-agement in strategic business development perspective. Scientific and practical significance of the study lies in the results of trend analysis of the dynamics of the media market of Ukraine and its components, the results of which led to the conclusion about the importance of Internet advertising as a modern marketing tool in terms of anti-crisis policy. The study predicted the values of the obtained volumes and market share of Internet advertis-ing in the media market structure in Ukraine for the next period.

Item Type: Article
Uncontrolled Keywords: crisis-marketing; structure of the media market; online advertising; trend analysis; strategic management.
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Management and Administration > Department of Marketing and Management
Depositing User: Адміністратор репозиторію
Date Deposited: 27 Sep 2017 08:17
Last Modified: 27 Sep 2017 08:44
URI: http://elibrary.donnuet.edu.ua/id/eprint/177

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