The system of conceptual conditions of innovative potential development of tourist enterprises

Lokhman, Natalya and Лохман, Наталя Володимирівна (2019) The system of conceptual conditions of innovative potential development of tourist enterprises. Торгівля і ринок України (2 (46)). pp. 114-122. ISSN 2079-4762

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Abstract

Taking into account theoretical developments, which are formed in modern economic science in terms of conceptual understanding of the development of innovative potential of tourist enterprises, it is necessary to determine that the innovative potential in the tourism industry is a complex category that characterizes the possibility and readiness to implement an innovative tourism product through the use of available and hidden resources. The conceptual scheme of the development of the innovative potential of tourist enterprises includes the following elements: preconditions (macro, meso, micro levels), directions (innovation infrastructure, innovative product, organizational innovations, technological innovations, marketing innovations), motives (population overflow by many standardized tourist products, growth the needs of the population in acquaintance with the way of life in other regions and the acquisition of new knowledge, technological revolution and the expansion of services in the economy), trends (electron (trade, tourism product, creation of virtual tourist firms), principles (general, special, specific), methods (economic, managerial, market), problems (absence of complex program of development at the enterprise level, outdated material and technical base of innovation potential of the enterprise, lack of qualified personnel on the formation and use of innovative potential, high degree of risk of innovation transformation), information provision, results (formation of innovative tourism product, roses ytok potential client, creating a positive image, promoting tourism brand popularity) development.

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