Genesis of innovative potential of tourist enterprises

Lokhman, Natalya and Лохман, Наталя Володимирівна (2019) Genesis of innovative potential of tourist enterprises. Східна Європа: економіка, бізнес та управління (4 (21)). pp. 270-275. ISSN 2518-1971

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The article is devoted to the genesis and development of the category “innovative potential of a tourism enterprise”. The stages of development of the tourism industry. A study of the laws of innovation and technological development. Dynamic development of the tourism industry as the most volatile industry, which is oriented on constant market changes, can be provided on the basis of innovation, and innovation potential should become the basis of innovation development. The development of the tourism industry was determined and characterized according to the stages of innovative development. The concepts of innovation potential in the tourism industry were monitored (innovation tourism potential, innovation tourism potential at the mega and macro level, region innovation potential, innovation potential of the tourism region, innovation tourism potential at the cluster level, innovation tourism potential at the organization level, innovation resource potential of the tourism enterprise, the innovative potential of the tourist enterprise, the innovative potential of the hotel-restaurant complex, innovative potential of tourism enterprises, the innovative potential of the tourism business) and found the relationship of the proposed definitions. Provided their own concept of the innovation potential of tourism enterprises. The innovative potential of tourism enterprises is a complex category that characterizes the ability and willingness to innovate the tourism product through the use of available and hidden resources. The development of tourism enterprises oriented to innovation activity requires the availability of innovation potential, which is characterized by three components: available resources providing innovative activity, readiness and ability of the enterprise to apply these resources in the tourism market.

Item Type: Article
Uncontrolled Keywords: innovative potential, tourism industry, tourist enterprise, innovative development
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Business and Hospitality > Department of Economics and Business
Depositing User: Адміністратор репозиторію
Date Deposited: 02 Apr 2020 10:01
Last Modified: 02 Apr 2020 10:01

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