Strategic measures for development of the Ukrainian tourism industry in the context of strengthening country’s economic sucurity

Karabaza, Irina and Карабаза, Ірина Анатоліївна (2019) Strategic measures for development of the Ukrainian tourism industry in the context of strengthening country’s economic sucurity. Вісник Донецького університету економіки і торгівлі імені Михайла Туган-Барановського (2 (71)). pp. 77-86. ISSN 2079-4819

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Abstract

Objective. The objective of the article is to substantiate strategic measures for development of the Ukrainian tourism industry in the context of strengthening country’s economic security. Methods. The research is based on the dialectical method of scientific knowledge, methods of scientific abstraction, analysis and synthesis (while studying the relationship between the Ukrainian tourism industry development and its economic security; while summarizing the factors that form the negative image of Ukraine and reduce its economic security) ; systematic generalization (while determining strategic measures for the Ukrainian tourism industry development for the formation of country’s positive image) ; comparative analysis (while identifying the trends of tourism activity development in Ukraine during 2011–2017); statistical analysis (while studying the dynamics of the tourism industry in Ukraine during 2014–2017). Results. As a result of the study, the trends of tourism activity development in Ukraine during 2011–2017 are determined. The factors that form the negative image of Ukraine and reduce its economic security are pointed out. The direct and indirect strategic measures for development of the Ukrainian tourism industry for formation of country’s image and ensuring the country’s economic security are substantiated. The implementation of strategic measures for development of the Ukrainian tourism industry will create a positive image of the country, stimulate the development of tourism in Ukraine, increase of GDP, formation of attractive investment environment and strengthening of country’s economic security.

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