Dynamics of international tourist flows of ukraine: state, trends and directions of optimization

Snihur, Kateryna and Снігур, Катерина Володимирівна (2019) Dynamics of international tourist flows of ukraine: state, trends and directions of optimization. Торгівля і ринок України (1(45)). pp. 126-136. ISSN 2079-4762

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Abstract

As a result of the study, it was found that Ukraine’s tourism industry is beginning to recover its performance on the world market of tourist services. From 2015 there is a slight positive dynamics of inbound tourism. So in 2015, the number of foreign tourists was 12.4 million people, in 2016 — 13.3 million people, in 2017 — 14.2 million people, in 2018, 14.8 million people, and compared with 2014, the number of tourist arrivals increased by 16.5 % in 2018. Ass for outbound tourism, this tourist flow has been growing steadily since 2000. In 2013, the number of outbound tour¬ists increased by almost 1.5 times, according to 2010 it was 24.6 million people. In 2014, there was a slight drop in the indicators to the mark of 22.4 million people, which was conditioned by the difficult military-political situation in the East of Ukraine. However, already in 2015, the figure increased to 23.7 million people. The last three years have seen a positive dynamics of outbound tourism flows, and in 2018 the number of outbound tourists has reached 26.5 million people, which is 2 times higher than in 2000’s and 1.8 times higher than the number of foreign tourists who have arrived in Ukraine. The analysis of the structure of tourist flows also shows an increase in the number of outbound tourists, who during the organization of travel were served by the subjects of tourism activities. In the structure of the tourist flow, this indicator increased from 14.1 % in 2000 to 28.8 % in 2010 and 81.6 % in 2018. The number of foreign tourists visiting Ukraine fell from 18.8 % in 2000 to 14.7 % in 2010 and 1.4 % in 2018. The share of domestic tourists serviced by the subjects of tourist activity of Ukraine amounted to 67.1 % in 2000 to 28.5 % in 2010 and 17.0 % in 2018. In 2010, the redistribu¬tion of tourist obedience market structure took place. If in 2009 the tourist enterprises of Ukraine were focused on servicing domestic tourists, then in 2010 — at the outbound ones. The weak nature of the growth of international tourist flows in Ukraine suggests that in the process of ensuring the sustainable development of the tourism industry, turning it into a highly profitable, integrated industry in the world market, questions of compliance of the legal base of tourism with European standards, state policy and concerted actions oft all bodies of state and local authorities for the development of tourism, the creation of a competitive tourist product and significant improvement of tourism infrastructure.

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