Marketing aspects of museum space formation

Barabanova, Valentina and Барабанова, Валентина Віталіївна and Bogatireva, Galina and Богатирьова, Галина Андріївна (2019) Marketing aspects of museum space formation. Вісник Донецького університету економіки і торгівлі імені Михайла Туган-Барановського (1(70)). pp. 76-86. ISSN 2079-4819

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Abstract

The article reveals the peculiarities of museums as a means and figurative model of the way of adaptation of man to culture, and also features of their functioning as a synergetic phenomenon. A structural, systematic approach to the study of a museum object has been used, which involves the consideration of four interrelated components: creators, space, audience and context. The authors developed a structural and functional model of a marketing approach to the formation of a museum space as a modeling system of culture. In its development, a synergetic approach was used, which is manifested in the creation of a museum composition, which is based on the marketing approach to the management of spatial development and the use of new models of the behavior of spatial entities. The subsystems (models of cultural discourse and creative forms of museum communication) identified by the authors bear the signs of the whole system and are structured according to their specific features.

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