Methodological approach to the evaluation of the merchandising management system at retail establishments

Dankeieva, Oksana and Данкеєва, Оксана Миколаївна (2018) Methodological approach to the evaluation of the merchandising management system at retail establishments. Вісник Донецького університету економіки і торгівлі імені Михайла Туган-Барановського (69). pp. 17-24. ISSN 2079-4819

[img] Text
Dankeieva_article_01.12.2018.pdf

Download (382kB)

Abstract

The aim of the article is to study the practical aspects of applying the hierarchy analysis method for expanding the assessment toolkit of the merchandising management system in retailers.Retail trade remains to one of the perspective and promptly developing branches of national economy. The main feature of her commercial activity is the intensive competition from the domestic and foreign companies. In the conditions of system crisis in Ukraine in recent years there is a search of new approaches of the competitive positions in the market. A methodical approach to evaluating the merchandising management system at retailers based on the hierarchy analysis method has been developed. The components of the main management functions were established and their criteria and subcriteria for evaluating the management system of merchandising were determined. The hierarchy of the problem being investigated is presented. Priorities of criteria were determined and their estimates for each of the alternatives were calculated. A comprehensive reasoned assessment of the merchandising management system was obtained, which will allow solving various tasks of managing merchandising at the strategic, operational and tactical levels. Revealed the strengths and weaknesses in the management system of merchandising. The results will contribute to the informed choice of priorities in the management of retail enterprises. The recommendations for improving the merchandising management system at retailers are given.

Item Type: Article
Uncontrolled Keywords: retailers, merchandising management system, hierarchy method, pairwise comparison matrix, local priorities, subcriteria
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Academic journals of DonNUET > Bulletin of DonNUET, series «Economics»
Divisions: Academic journals of DonNUET > Bulletin of DonNUET, series «Economics»
Depositing User: Адміністратор репозиторію
Date Deposited: 06 Sep 2019 12:37
Last Modified: 06 Sep 2019 12:37
URI: http://elibrary.donnuet.edu.ua/id/eprint/1569

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics