Methodological approach to the evaluation of the merchandising management system at retail establishments

Dankeieva, Oksana and Данкеєва, Оксана Миколаївна (2018) Methodological approach to the evaluation of the merchandising management system at retail establishments. Вісник Донецького університету економіки і торгівлі імені Михайла Туган-Барановського (69). pp. 17-24. ISSN 2079-4819

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Abstract

The aim of the article is to study the practical aspects of applying the hierarchy analysis method for expanding the assessment toolkit of the merchandising management system in retailers.Retail trade remains to one of the perspective and promptly developing branches of national economy. The main feature of her commercial activity is the intensive competition from the domestic and foreign companies. In the conditions of system crisis in Ukraine in recent years there is a search of new approaches of the competitive positions in the market. A methodical approach to evaluating the merchandising management system at retailers based on the hierarchy analysis method has been developed. The components of the main management functions were established and their criteria and subcriteria for evaluating the management system of merchandising were determined. The hierarchy of the problem being investigated is presented. Priorities of criteria were determined and their estimates for each of the alternatives were calculated. A comprehensive reasoned assessment of the merchandising management system was obtained, which will allow solving various tasks of managing merchandising at the strategic, operational and tactical levels. Revealed the strengths and weaknesses in the management system of merchandising. The results will contribute to the informed choice of priorities in the management of retail enterprises. The recommendations for improving the merchandising management system at retailers are given.

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