Malovychko, Svetlana and Маловичко, Світлана Вікторівна and Bondarchuk, Mariіa and Бондарчук, Марія Євгенівна (2015) Product management: features and perspectives on the modern stage. Науковий вісник Ужгородського національного університету. Серія Міжнародні економічні відносини та світове господарство (4). pp. 43-46. ISSN 2413-3960
|
Text
Malovychko,_Bondarchuk_article_15_12_2015.pdf.pdf Download (1MB) | Preview |
Abstract
In this work there have been considers analyzed the concept of "product management". Considered the distinctive features of a trade manager, Sales manager, brand manager. Determined basis of their activity and functional responsibilities. It was established that the activity of product manager focused in 3 areas: strategic, technological and marketing. It was concluded that due to vague priority trade performance manager is often not clearly defined or identified and its activities do not meet or do not have a full impact on the result. The problems of functioning of product management.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | management, product management, product manager, product functions. |
| Subjects: | Research materials > Journal articles Research materials > Journal articles > International Economic Relations |
| Divisions: | Educational and Scientific Institute of Hospitality Industry and Tourism > Department of Technology in Restaurant Management, Hotel and Restaurant Business and Entrepreneurship |
| Depositing User: | Адміністратор репозиторію |
| Date Deposited: | 26 Sep 2017 06:19 |
| Last Modified: | 26 Sep 2017 06:19 |
| URI: | http://elibrary.donnuet.edu.ua/id/eprint/137 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics