Product management: features and perspectives on the modern stage

Malovychko, Svetlana and Маловичко, Світлана Вікторівна and Bondarchuk, Mariіa and Бондарчук, Марія Євгенівна (2015) Product management: features and perspectives on the modern stage. Науковий вісник Ужгородського національного університету. Серія Міжнародні економічні відносини та світове господарство (4). pp. 43-46. ISSN 2413-3960

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Abstract

In this work there have been considers analyzed the concept of "product management". Considered the distinctive features of a trade manager, Sales manager, brand manager. Determined basis of their activity and functional responsibilities. It was established that the activity of product manager focused in 3 areas: strategic, technological and marketing. It was concluded that due to vague priority trade performance manager is often not clearly defined or identified and its activities do not meet or do not have a full impact on the result. The problems of functioning of product management.

Item Type: Article
Uncontrolled Keywords: management, product management, product manager, product functions.
Subjects: Research materials > Journal articles
Research materials > Journal articles > International Economic Relations
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Economics and Entrepreneurship
Depositing User: Адміністратор репозиторію
Date Deposited: 26 Sep 2017 06:19
Last Modified: 26 Sep 2017 06:19
URI: http://elibrary.donnuet.edu.ua/id/eprint/137

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