Modern trends in Ukrain’s s Spa-hotel development and distinction of their role in Spa-industry structure

Nazarenko, Iryna and Назаренко, Ірина Анатоліївна and Назаренко, Ирина Анатольевна and Simakova, Olga and Сімакова, Ольга Олександрівна and Симакова, Ольга Александровна and Bodnaruk, Olga and Боднарук, Ольга Анатоліївна and Боднарук, Ольга Анатольевна (2018) Modern trends in Ukrain’s s Spa-hotel development and distinction of their role in Spa-industry structure. Науковий журнал «Вісник Хмельницького національного університету», Серія: Економічні науки, 1 (5). pp. 73-77. ISSN 2307-5740

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Abstract

Due to the lack of the consistency and progression in definition of problems in spa-industry development, the study of the SPA-hotels on the perspective of resort industry development is rather relevant. The work characterizes the world market of the SPA-industry. It determines that the role of hotel-resort spas is constantly growing. It has been defined that the world profits of SPA-industry are provided for the 26,9 % on the account of SPA services in hospitality business. It was revealed that the choice of a hotel among 65% of tourists is affected by the presence of spa. It was established that presence of spa-center at the hotel proves the high level of the hotel complex and good service increases its attractiveness among the potential customer of hotel services. The article characterizes modern trends in Ukraine’s SPA-hotel development. It has been revealed that there are many prerequisites for the further development of SPA-business in Ukraine. First and foremost it is the desire of population for a healthy lifestyle, increase in the number of people with high incomes, high requirements for the services provided and the rapid growth of the spa popularity as one of the ways of deep relaxation and health. Though national traditions, national resort school and high potential of specialists stay the main factors of development, it has been established that Ukrainian SPA-industry has absorbed various elements of the world spas. The positive tendency of growing the number of SPA-hotels in Ukraine has been noted. Afterwards, the main problems preventing the effective SPA-hotels activity and spa-industry development in Ukraine have been revealed. The recommendations for successful work of SPA-hotels in Ukraine have been developed. It is noted that for the effective functioning of spa-hotels in the conditions of modern competition it is necessary to pay attention to creation of comfortable and cozy conditions for hotel clients, stay up to date with the introduction of the newest spa-technologies, keep a wary eye on the competitors’ activities, constantly improve the quality of service relying on successful foreign methods and create unique product

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