Social measures for the development of market of tourism services in Ukraine

Bohatyryova, Galina Andriivna and Богатирьова, Галина Андріївна and Богатырева, Галина Андреевна and Barabanova, Valentina Vitaliivna and Барабанова, Валентина Віталіївна and Барабанова, Валентина Витальевна (2018) Social measures for the development of market of tourism services in Ukraine. The Journal “Innovative economics and management” (3). 116 -124. ISSN ISSN: 2449-2418 E-ISSN: 2449-2604

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Abstract

Abstract. Today the tourist sphere affects not only the development of the economy, but also the social aspects of the life of each person. Social dimensions of the development of the tourism services market in Ukraine require the definition of social priorities and the justification of the possibilities of meeting the recreational needs of the individual by means of a non-standard tourist product. Accelerating the processes of informatization, communication, virtualization of many needs of the population contribute to the development of the tourism industry in Ukraine. An important factor in the activation of flows of Ukrainian tourists was the introduction of a no-go visa with the EU countries, which affected the processes of creating of the information society. The received information of the study confirm the belief that the use of service potential will help any country to succeed and high rates of economic growth. These are the priorities of tourism development, compliance with environmental standards, prevention of the destruction of tourist and recreational heritage in all of its forms and species have become the main brand of the EU countries by 2020. Among the strategic priorities for the development of the tourist services market in Ukraine, a rational attitude towards the cultural heritage of the regions, the potential of industrial cities with a unique system of mining and industrial landscapes and engineering and technogenic formations is determined. Today, the tourist services sector of Ukraine needs effective state regulation of the industry, ensuring its social orientation and social performance. This involves studying and implementing industrial attractions, effective use of anthropogenic and technological landscapes, technological artifacts as objects of social tourism. The non-standard tourist product of a large industrial center, namely eco-tourism, has been investigated by us, which confirms the necessity of social measurements of the tourist services market in Ukraine.

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