Systematic approach to the management of merchandising in retail chains

Dankeieva, Oksana and Данкеєва, Оксана Миколаївна and Данкеева, Оксана Николаевна (2018) Systematic approach to the management of merchandising in retail chains. Вісник Волинського інституту економіки та менеджменту, 1 (21). pp. 98-105. ISSN 2224-8609

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The article substantiates the need for a systematic approach applying in merchandising management in retail networks. The model of retail network merchandising management is proposed. The effect of applying the retail chain merchandising management system is determined

Item Type: Article
Uncontrolled Keywords: system approach, merchandising management, control system, controlled system, retail networks
Subjects: Research materials > Journal articles > Economics
Research materials > Journal articles
Divisions: Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration
Depositing User: Адміністратор репозиторію
Date Deposited: 07 Dec 2018 14:19
Last Modified: 07 Dec 2018 14:19

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