Dankeieva, Oksana and Данкеєва, Оксана Миколаївна and Данкеева, Оксана Николаевна (2018) Analysis of merchandising space perception in retail trade networks by consumers. Вісник Одеського національного університету, 23 (1(66)). pp. 55-59. ISSN 2304-0920
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Official URL: http:// visnyk.viem@ukr.net
Abstract
The main target audience of drogerie format users is investigated in the article. The rank of importance of merchandising instruments perception by consumers is determined. Measures to improve retail networks merchandising space perception by consumers are proposed
| Item Type: | Article |
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| Uncontrolled Keywords: | merchandising space, perception, consumers, retail network, drogerie format |
| Subjects: | Research materials > Journal articles > Economics Research materials > Journal articles |
| Divisions: | Educational and Scientific Institute of Economics, Management and Administration > Department of Marketing, Management and Public Administration |
| Depositing User: | Адміністратор репозиторію |
| Date Deposited: | 07 Dec 2018 14:09 |
| Last Modified: | 07 Dec 2018 14:09 |
| URI: | http://elibrary.donnuet.edu.ua/id/eprint/1111 |
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